EDITION 01
If you’ve gotten to this intro, then THANK YOU! We appreciate and value your time and attention. This is the first edition of our weekly newsletter, and we’re excited to share just 3 things in under 3 minutes to help you generate more leads for your real estate business.
We have one goal with each message we send (and there’s only ONE A WEEK)…
To help you generate more leads to grow your real estate business.
Best case scenario…you start getting so many new leads that you need to start referring some of them to other agents, or you need to build your team to help you field them.
Worst case scenario…you hit the unsubscribe button at the bottom of this email and never get another helpful tip from us again.
We hope you don’t opt for the latter, though.
It will be our job to make each email you open so helpful that you won’t even consider opting out, and you’ll hope that your competition isn’t getting these emails, too. 😉
Okay, let’s get into the good stuff.
Scroll down for one actionable tip, one handy tool, and one essential news story that will impact your lead generation efforts.
Get More (and Better) Leads from Your Real Estate Website with This One Simple Page
We’re coming right out swinging to kick off this first edition of our weekly newsletter.
This is one of our go-to tips for any Realtor serious about generating qualified leads from their website.
Surprisingly, less than 50% of all real estate websites have this page.
Here it is…
Add a “Why Work With Us” Page
Or, if you have one and your site is not converting, keep reading, as you may not be using it properly.
A Why Work With Us page should check the following boxes:
Clearly state your USP (unique selling proposition) in 1-2 sentences and display this as high up on the page as possible
Reiterate your buyers’ and sellers’ main problems and concisely communicate how working with you solves those problems.
Provide social proof to build trust via testimonials, objective achievements, industry recognition, and news mentions
Include a video of yourself summarizing these things
Make all of your contact information accessible and easy to use
An effective Why Work With Us page is NOT:
Your “About” page that has your bio on it
A page of just your sold properties
A list of you talking about how great you are
Your homepage
When you have this page that meets the criteria listed above, it can and should become the most important page on your website.
This is the page you want to send prospects to. Not your homepage. Not your property search page. And definitely not your featured properties or about pages.
A solid Why Work With Us page will not only help your website, but it will help you generate more effective marketing assets as well, such as:
Paid ads that convert higher
Social media posts that get more engagement
Emails that get responses
Cold leads that turn into interested prospects
Ok, now it’s up to you. This week’s assignment is to set aside a couple of hours to get your Why Work Us Page together and up on your website.
Don’t try to make it perfect right out of the gate or else you’ll never finish it.
Just start it, publish it, and refine it each week or month until you’re proud of it and it starts making your phone right (which it will if you commit to it).
We’ll even help you refine it AND promote it if you want to share yours with us once you get it up on your website. Just reply to this email with the URL of your page.
Use This Simple Editing App to Create Subscriber-Worthy Short Video Content
One of the easiest and best things you can do to accelerate your online marketing is to create short video content.
All you need is your phone (preferably a recent model, so the audio and video quality are good), some decent lighting (natural light from a sunny window will suffice), and 30-60 seconds of yourself sharing your expertise or experience.
Oh, and you’re going to want this week’s tool too…
Overview: This mobile-first app (desktop editing is also available) leverages all of the handiest features of AI to make your videos look like you spent $$$$ on a professional editing service.
Helpful Features: There are so many great features of this app, but here are some of our favorites and ones that we think you’d get the most use out of (no matter your level of experience with creating videos)…
Professional-looking subtitles, automatically generated by AI, to make your video more accessible and engaging
Eye contact correction to help your viewers connect with you and the content of your video
Filler word trimming to remove those annoying “uhms” and “uhs” that distract your viewers
Speech enhancement to remove background noises and make your voice sound crystal clear
Like our offer above for our tip, share your edited video content with us and we’ll help you improve it or promote it. Just reply with the URLs where we can watch what you’ve made.
New Googe and Yahoo Requirements for Email Senders Are Now In Effect
Starting this month (January 2024), Google and Yahoo require high-volume email senders (anyone sending over 5,000 emails daily) to meet their email authentication requirements.
Not sending anywhere close to 5,000 emails a day?
You will still want to authenticate any domains and their associated emails that you send messages from.
Yes, these requirements are currently only applicable to bulk senders and they’re only from Google and Yahoo. However, we absolutely believe that other ESPs (email service providers) will adopt these requirements and make them standard for anyone sending multiple emails a day.
The good news is that it’s very easy to get your emails authenticated. Just head on over to this handy article from Postmark on the 5 things you need to do.
Take 10 minutes or so to get either your IT person to take care of this or go through the steps in the article linked above.