🏡 The Real Estate Marketing Update - Edition 10

One tip, one tool, and one trending news story to generate more (and better) buyer and seller leads.


Read time: under 5 minutes

Welcome back.

This edition is packed with some extra tips to help you generate more leads and shares one of our must-have content marketing tools.

If you missed our previous editions, you can check them out here.

Or, if you’re caught up, let’s jump right in.

Scroll down for one actionable tip, one handy tool, and one essential news story that will impact your lead generation efforts.

Tip of the Week

Rank Higher, Get More Leads, and Delight More Website Visitors with Content Hubs

There are only a few online marketing strategies that help with SEO and help to generate leads at the same time.

Content hubs are one of them, and they might be the most under-utilized and under-appreciated elements of a real estate website.

A content hub is a centralized digital repository for all your content about a specific topic or range of topics. For Realtors, this could encompass buying tips, selling advice, local market analyses, home improvement suggestions, and more.

Why use Content Hubs?

Content hubs organize your content in a user-friendly way, establish your authority in your field, improve site navigation, and significantly enhance your SEO efforts.

Search engines favor websites with structured, high-quality content that provides value to users. A well-organized content hub does that, encouraging longer site visits, reducing bounce rates, and improving your site’s ranking.

Setting Up Your Content Hub: A Step-by-Step Guide

1. Identify Your Audience and Their Needs

Before you start building your content hub, it’s crucial to understand who your audience is and what information they seek.

Are they first-time homebuyers needing guidance? Or perhaps sellers looking for market insights? 

Understanding your audience allows you to tailor your content hub to their needs.

2. Choose Your Core Topics

Identify core topics that your content hub will cover based on your audience's needs.

For Realtors, this could include:

  • Home Buying Guide

  • Home Selling Tips

  • Local Market Trends

  • Home Maintenance and Improvement

  • Real Estate Investment Advice

These core topics will serve as a pillar around which related content will cluster.

3. Develop and Organize Content

With your core topics in mind, it’s time to create new content or organize existing content that fits into these categories.

Your goal is to cover each topic comprehensively, addressing common questions and concerns your audience may have.

Use various content types—articles, videos, infographics—to cater to different preferences.

4. Structure Your Content Hub

Organize your content hub in a way that’s intuitive and easy to navigate. Consider a main hub page briefly introducing each core topic, with links to dedicated pages or sections.

These dedicated pages can then delve deeper into subtopics, providing a wealth of information all in one place.

5. Optimize for SEO

To ensure your content hub boosts your SEO efforts:

  • Use Keyword-Rich Titles and Headings: Incorporate relevant keywords naturally into your titles, headings, and subheadings.

  • Internal Linking: Link between pages within your content hub to keep users engaged and on your site longer. This also helps search engines understand your content's structure and hierarchy.

  • Mobile Optimization: Ensure your content hub is mobile-friendly, as a significant portion of web traffic comes from mobile devices.

  • Page Load Speed: Optimize images and streamline your site’s code to improve page load times. Slow-loading pages can hurt your SEO and drive visitors away.

6. Promote Your Content Hub

A content hub is only as effective as its visibility. Promote your hub through:

  • Social Media: Share individual pieces of content or entire sections of your hub on platforms like X, LinkedIn, Facebook, and Instagram.

  • Email Newsletters: Highlight recent additions to your content hub in your email newsletters.

  • Paid Advertising: Consider using paid search or social media advertising to promote your most valuable content.

7. Engage and Convert Your Audience

Within your content hub, include clear calls to action (CTAs) that guide your audience to the next step.

Whether subscribing to your newsletter, scheduling a consultation, or viewing your listings, make it easy for visitors to take the next step.

8. Analyze and Refine

Use analytics tools to track how visitors interact with your content hub. Measure metrics like page views, time spent on page, and conversion rates to understand what’s working and what’s not. Then, use these insights to refine and expand your content hub over time.

A content hub is not just a repository of information; it’s a dynamic tool that can significantly enhance your online presence, establish your authority, and generate leads.

By creating a comprehensive, well-organized, and SEO-optimized content hub, you’re investing in a resource that will serve your audience and your business for years.

Remember, the most successful content hubs evolve. Continuously adding fresh content, updating existing resources, and refining your strategy based on analytics will keep your audience engaged and help your real estate business grow.

What will be your first content hub?

Reply to this message if you need some direction or to share any existing content hubs that you’ve created. We’d love to help you share them.

Tool of the Week

Everything You Need to Grow Your Social Media Audience in One Place Organically

Social media is a critical piece of an effective content marketing strategy.

However, none of your accounts should be where your content originates.

Instead, you should leverage each account to distribute your content, which is first published on your website.

You can log in to each social account to share your content or use a cross-posting tool to share them more efficiently.

We prefer the latter, which brings us to this edition’s tool recommendation…

Tool: Buffer - The all-you-need social media toolkit

Overview: Buffer helps you build an audience organically by providing simple, intuitive content creation, planning, publishing, and analytics tools in one app.

Helpful Features:

  • Publishing: Plan, collaborate, and publish thumb-stopping content

  • Analytics: Analyze social media performance and create reports

  • Engagement: Quickly navigate your comments and engage with your audience

  • Start Page: Build a customized landing page in minutes

  • AI Assistant: Generate ideas, repurpose posts, and rewrite copy in just a click


A social media management tool like Buffer can significantly streamline your strategy and help your audience grow organically.

Here are some specific tips for leveraging Buffer effectively:

1. Consistent Posting Schedule

Plan Ahead: Use Buffer to schedule your posts in advance. This ensures a consistent presence on social media, which is crucial for audience growth. Consider the best times to post when your audience is most active (e.g., evenings and weekends for residential buyers).

2. Content Variety

Mix It Up: To keep your audience engaged, your content should include listings, real estate advice, market updates, and personal stories. Buffer’s analytics can help you understand which types of content perform best, allowing you to adjust your strategy accordingly.

3. High-Quality Visuals

Visual Appeal: Real estate is highly visual. Use Buffer to share high-quality images and videos of your listings, including virtual tours and home staging tips. Visual content is more likely to be shared, increasing your organic reach.

4. Engage with Your Audience

Prompt Conversations: Use Buffer to ask questions and create polls to encourage engagement. For example, ask your followers what they look for in a dream home or what their thoughts are on current market trends. Engagement boosts your visibility on social media platforms.

5. Use Hashtags Wisely

Targeted Hashtags: Research and use hashtags that are relevant to your local market, specialty, and the real estate industry. This can help your content get discovered by a broader audience. Buffer can help track which hashtags lead to more engagement.

6. Leverage User-Generated Content

Showcase Testimonials: Share positive experiences and testimonials from your clients. Ask permission to share stories and photos of happy homeowners, which can be powerful word-of-mouth marketing.

7. Monitor Performance and Iterate

Analytics: Utilize Buffer’s analytics tools to monitor the performance of your posts. Look for trends in what content gets the most engagement and adjust your posting strategy accordingly to continue growing your audience.

8. Collaborate and Share Relevant Content

Curate Content: In addition to your listings and content, use Buffer to share relevant articles, news, and tips from other reputable sources in the real estate sector. This positions you as a knowledgeable resource in the field.

9. Storytelling

Share Your Journey: Use Buffer to share your journey and experiences as a Realtor. Telling your story, including the challenges and successes, can make your brand more relatable and build a stronger connection with your audience.

Implementing these tips with a tool like Buffer can not only save time but also enhance your social media strategy to attract and engage a larger audience organically. The key is to be authentic, consistent and focused on providing value to your followers.

Are you using something other than Buffer? 

Reply to this email and let us know what you use to manage your social media efforts.

Trending Story of the Week

GA4 Introduces Better Conversion Tracking. Finally.

Google just announced that key events will replace conversions in GA4.

“In this improved, more unified experience, we are addressing the differences in conversions reporting that marketers have experienced across Google Ads and Analytics, a long-standing request that we are happy to have resolved for our customers.”

Kamal Janardhan, Senior Director of Product Management, Measurement

This is a significant update for anyone who properly analyzes and uses GA4 conversion data to make online marketing and optimization decisions.

And if you’ve ever run a Google Ads campaign and tried to match conversions from your ads to conversions recorded in your Google Analytics, you will appreciate the value of this update.

What does this mean for you?

As consumers, this should lead to better, more intuitive website experiences. Better conversion data that is not crippled by privacy laws will allow websites to streamline signup processes, account creations, and inquiry submissions.

As a real estate professional, this gives you more insightful data on how your website generates leads. With better clarity into how and where your web leads actually converted, you can focus your online marketing efforts on what’s producing your most opportune leads.

There are a few important action items here for you:

  1. Make sure that your real estate website is using GA4

  2. Get conversions (now called key events) setup in your GA4 account

  3. Create and regularly monitor a key event report to know what, how, and when to optimize important aspects of your site

Do you need help with Google Analytics?

Don’t ignore GA4 just because it seems, and can be, a bit overwhelming. Reply to this email if you need help with any, or all, of the 3 action items listed above.

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Thanks for reading.

See you next week.

The Real Estate Marketing Update Team @ imFORZA