🏡 The Real Estate Marketing Update - Edition 37

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Read time: 11 minutes

Welcome back.

In this edition, you’ll learn how to leverage social media trends to get more views on your listing videos, our favorite tool for never worrying about your Internet connection again, and how the AI arms race between Google and OpenAI is already changing the landscape of the real estate industry.

If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.

Or, if you’re caught up, let’s jump right in.

Ready for some actionable insights in store for you in this edition… 

• One actionable tip that can immediately boost your lead generation

• One handy tool that can simplify your tech stack management

• One essential news story

…and become at least 1% better at generating the right type of leads.

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Use These Social Media Trends to Get More Views on Your Property Videos

Social media is transforming how real estate agents market their listings and connect with potential buyers. Platforms like TikTok, Instagram, and YouTube reward innovative, trend-driven content, making them invaluable tools for showcasing properties. By tapping into popular trends, agents can maximize their reach, engage audiences, and ultimately convert views into leads.

Here’s how you can use trending formats to create compelling listing videos that stand out in a crowded market.

Why Social Media Trends Matter in Real Estate

Social media trends are popular for a reason—they captivate audiences, increase engagement, and often align with platform algorithms that boost visibility. By adopting these trends, real estate agents can:

1. Reach More Viewers: Trend-based content is more likely to be featured in discovery feeds, exposing your listings to a wider audience.

2. Engage Effectively: Popular formats resonate with viewers, encouraging likes, shares, and comments.

3. Showcase Creativity: Leveraging trends shows you’re in tune with current social media culture, a trait that appeals to both buyers and sellers.

Top Social Media Trends for Listing Videos

1. ASMR Property Tours

ASMR (Autonomous Sensory Meridian Response) videos focus on soothing sounds, like soft tapping or the rustle of leaves, and have captivated millions of social media users. Applying this trend to real estate allows you to create immersive and unique property tours.

How to Do It: Highlight subtle sounds within the property:

• The gentle creak of a wooden floor.

• The sound of running water in a luxury bathroom.

• The swish of curtains revealing a stunning view.

Example: Record an ASMR tour featuring the calming sounds of opening a grand front door, flipping light switches, and the breeze in a serene backyard.

Why It Works: ASMR is highly engaging, unique, and appeals to viewers looking for immersive and calming content. This can help your listing video stand out in competitive markets.

2. Livestreaming Open Houses

Livestreaming has become a massive trend across platforms like Instagram, TikTok, and YouTube, allowing agents to connect with potential buyers in real-time. Livestreaming offers authenticity and direct interaction, making it perfect for virtual open houses or live Q&A sessions about a property.

How to Do It: Schedule a livestream to showcase a property. Walk through the home, highlight key features, and answer live questions from viewers.

Example: During the livestream, point out details like high-end appliances or a newly renovated backyard. Invite viewers to ask questions in the chat, such as “What’s the square footage of the kitchen?” or “How close is this home to local schools?”

Why It Works: Livestreaming creates a sense of urgency and exclusivity, encouraging viewers to tune in and engage in real-time. It’s an excellent way to foster connections and build trust.

3. Behind-the-Scenes Content

Audiences love seeing the process behind the polished final product. Behind-the-scenes content gives your followers a peek into your world as an agent, building rapport and trust.

How to Do It: Capture the prep work that goes into marketing a property, such as staging, photography, or even creating a listing video.

Example: Film a short reel of a staging session, showing how you transform a blank space into an inviting home. Add captions like, “The magic behind making this home shine!”

Why It Works: Behind-the-scenes content humanizes your brand and shows potential clients the effort you put into selling a home. It also provides a more personal connection with your audience.

4. Speed Tours

Speed tours are a trending format where agents rush through a property, showing as much as possible in a short amount of time. These videos are perfect for platforms like TikTok and Instagram Reels, where quick, engaging content performs best.

How to Do It: Film yourself running through the home, highlighting key features while providing energetic commentary. Keep the video under 30 seconds.

Example: A speed tour could include, “Here’s the living room, fireplace, dining area—look at that view! Now to the master suite—check out this closet!” End with a call-to-action, like, “Want a closer look? DM me for a full tour!”

Why It Works: Speed tours are fast-paced and fun, keeping viewers engaged from start to finish. They’re perfect for grabbing attention in busy social media feeds.

Best Practices for Leveraging Social Media Trends

1. Stay Authentic: While trends are important, make sure they align with your brand and audience. For example, if your target market is luxury buyers, prioritize polished and professional content within trendy formats.

2. Keep It Short and Engaging: Most social media platforms favor short-form content. Keep videos between 15-60 seconds, depending on the platform, to maximize engagement.

3. Use Trending Audio and Hashtags: Incorporate popular sounds and hashtags to increase visibility. For example, add hashtags like #RealEstateTrends, #LuxuryHomes, or #DreamHomeTour.

4. Post Consistently: Consistency builds familiarity. Post trend-driven videos regularly to grow your audience and maintain momentum.

Tools to Elevate Your Content

• Editing Software: Use apps like CapCut to add effects, captions, and music that align with social media trends.

• Analytics Tools: Track which trends are performing well for your audience and refine your strategy accordingly.

• Scheduling Tools: Use tools like Buffer, Later, or Hootsuite to plan and post content across platforms, ensuring you maintain a consistent presence.

Final Thoughts: Make Trends Work for Your Real Estate Business

Social media trends offer real estate agents a creative and effective way to showcase properties, engage audiences, and build their brand. Whether it’s through ASMR tours, livestreamed open houses, behind-the-scenes footage, or quick speed tours, staying current with trends can help your listing videos capture attention and drive leads.

Start experimenting with these formats today. By tapping into trends that resonate with your audience, you’ll boost your visibility, increase engagement, and ultimately grow your real estate business.

How This Tool Can Benefit Real Estate Agents

Starlink ensures that you’re always connected, regardless of your location. For agents working in rural areas, handling remote properties, or managing a mobile office, this tool eliminates the stress of unreliable internet. Stay responsive to client needs, manage your marketing, and host virtual events without interruptions.

Use Cases:

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Stay Connected Anywhere with Starlink

In real estate, connectivity is key—whether you’re managing online listings, hosting virtual showings, or staying in touch with clients. But what happens when you’re in remote areas or regions with unreliable internet? This week’s recommended tool ensures you’re always online, no matter where you are.

Tool: Starlink – High-Speed Internet Anywhere on Earth

Starlink

Overview:
Starlink is a cutting-edge satellite internet service from SpaceX, designed to provide high-speed, low-latency internet in even the most remote locations. With Starlink, real estate agents can stay connected to their clients, tools, and resources, ensuring uninterrupted productivity whether you’re in the heart of the city or off the grid.

Helpful Features:

• High-Speed Internet: Achieve speeds of up to 250 Mbps, suitable for streaming, virtual tours, and large file uploads.

• Global Coverage: Connect from virtually anywhere in the world, including rural and underserved areas.

• Portable Hardware: Easy-to-install satellite dishes and equipment allow for quick deployment wherever you are.

• Low Latency: Experience smooth, real-time communication for video calls and online collaboration.

• Scalable Plans: Options to suit individuals, businesses, or mobile professionals like real estate agents.

How This Tool Benefits Real Estate Agents

Starlink ensures that you’re always connected, regardless of your location. For agents working in rural areas, handling remote properties, or managing a mobile office, this tool eliminates the stress of unreliable internet. Stay responsive to client needs, manage your marketing, and host virtual events without interruptions.

Virtual Showings
Host high-quality virtual tours from properties in rural or remote locations.
Example: Show an off-the-grid vacation home to out-of-state buyers without worrying about internet quality.

Mobile Office Setup
Establish a fully connected workspace while on the move.
Example: Set up Starlink at an open house or while working from a remote location.

Rural Client Communication
Stay connected with buyers and sellers in areas where traditional broadband isn’t available.
Example: Respond to inquiries or finalize contracts in regions with limited internet infrastructure.

How to Get Started

1. Order Your Starlink Kit: Visit Starlink to check availability and purchase.

2. Set Up Your Equipment: Follow the simple instructions to install the satellite dish and connect your devices.

3. Start Surfing: Enjoy uninterrupted, high-speed internet from virtually anywhere.

Why Starlink is a Game-Changer

In an industry where communication and accessibility are vital, Starlink ensures you’re always connected, no matter where your work takes you. From managing remote properties to staying productive in off-the-grid locations, Starlink brings reliable internet to the real estate professionals who need it most.

Ready to revolutionize your connectivity?

Explore Starlink today and experience the freedom of uninterrupted internet, anywhere on earth. With Starlink, your business is always online and ready to thrive!

The AI Arms Race: How Google and OpenAI’s Battle for Supremacy Impacts Your Real Estate Marketing

The AI industry is witnessing a race for market share and user adoption between two heavyweights: Google and OpenAI.

Over the past week, both companies unveiled significant updates to their AI ecosystems, further intensifying this competition.

Google introduced Gemini 2.0, Veo 2, and Imagen 3, highlighting advancements in natural language processing, visual intelligence, and multimedia AI capabilities.

Meanwhile, OpenAI’s “12 Days of Shipmas” initiative rolled out a series of updates, including real-time collaboration features and expanded multimodal functionalities.

This AI arms race underscores a pivotal moment for industries relying on digital marketing, especially real estate. As these tech giants push the boundaries of AI, real estate professionals must stay ahead of the curve to leverage the tools for lead generation and business growth.

Why This Matters to Real Estate

AI is reshaping how businesses connect with audiences, and real estate is no exception. Tools like Google’s Imagen 3, which enhances AI-generated imagery, and OpenAI’s collaborative features, can redefine content creation and customer interaction for agents.

For agents, this means AI is no longer a distant future technology but an immediate resource that can amplify marketing efforts, increase lead generation, and provide competitive advantages.

How AI Changes Real Estate Marketing

1. Hyper-Personalized Outreach: With enhanced natural language processing from tools like Gemini 2.0, agents can create hyper-personalized messages tailored to the specific needs and preferences of potential buyers or sellers. Imagine an AI that scans property preferences and market trends to craft email campaigns that feel one-on-one.

2. Immersive Visuals: AI tools like Google’s Imagen 3 allow for the creation of stunning, lifelike property visuals. Agents can generate virtual walkthroughs, enhanced property images, and even conceptualize renovations or staging ideas to help buyers envision a property’s full potential.

3. Real-Time Collaboration: OpenAI’s collaborative AI updates enable teams to work on marketing content, scripts, or property descriptions in real time. This speeds up workflows and ensures a consistent and professional tone across all materials.

Turning the Trend into Actionable Strategies

Here are two actionable ways real estate agents can leverage these advancements:

1. Create AI-Enhanced Content for Listings: Use tools like Google’s Imagen 3 to generate professional-quality visuals for listings, including virtual staging or neighborhood visuals. Pair these with Gemini 2.0’s natural language processing capabilities to write compelling, SEO-optimized descriptions that resonate with potential buyers.

2. Leverage AI for Lead Qualification: Deploy AI chatbots powered by these advanced tools on your website or social media platforms to engage visitors in real-time. The chatbots can answer questions, provide personalized property recommendations, and capture lead information seamlessly.

Staying Ahead of the AI Curve

As Google and OpenAI continue to innovate, the key for agents is to stay adaptable and informed. Invest time in understanding these tools and consider partnering with tech-savvy marketers or agencies to maximize their potential. AI isn’t just a buzzword; it’s a game-changer in how agents market properties, build relationships, and close deals.

Real estate professionals who embrace these tools today will find themselves at the forefront of tomorrow’s market.

Thanks for reading.

See you next week.

The Real Estate Marketing Update Team @ imFORZA