- The Real Estate Marketing Update by imFORZA
- Posts
- 🏡 The Real Estate Marketing Update - Edition 39
🏡 The Real Estate Marketing Update - Edition 39
Read time: ~10 minutes
Welcome back.
In this edition, you’ll learn how to become one of Google’s “sources across the web”, our favorite suite of tools for productivity and collaboration, and how the official TikTok ban will shake up the real estate marketing landscape.
If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.
Or, if you’re caught up, let’s jump right in.
Ready for some actionable insights in store for you in this edition…
One actionable tip that can immediately boost your lead generation
One handy tool that can simplify your tech stack management
One essential news story
…and become at least 1% better at generating the right type of leads.
Automate your meeting notes
Condense 1-hour meetings into one-page recaps
Say goodbye to post-meeting data entry
Claim 90 days of unlimited AI notes today

How to Become One of Google’s Highly Coveted “Sources Across the Web” for More Organic Traffic
When consumers search for the “best” or “top” products or services, Google often displays a special feature called “Sources Across the Web.” This is a table of results that pulls rankings or lists from other websites, providing quick, at-a-glance recommendations. Getting your company featured in this section can dramatically boost your visibility and credibility.
Here’s a simple process to help your real estate business (or any business) get included in these highly visible search results.
Step 1: Identify Opportunities Where You Should Be Mentioned
The first step is to find articles, listicles, and rankings that mention competitors or related services but leave out your company. To do this, use Google search operators to narrow down relevant results.
Use this search operator as a starting point:
intitle:"real estate agents" (intitle:top OR intitle:best) -intext:"your company name"
What This Does: This query searches for articles that include the phrases “top real estate agents” or “best real estate agents” in the title but exclude your company name from the body text.
Why It’s Useful: It highlights the exact pages where your competitors are being mentioned and you’re not, giving you a clear roadmap of where to focus your outreach.
Step 2: Analyze These Opportunities
Once you’ve identified potential lists or rankings where your company could be featured, evaluate their value by considering the following:
1. Domain Authority (DA)/Domain Rating (DR): Use tools like Ahrefs or Moz to check the authority of the site. Higher DR sites carry more weight for visibility and backlinks.
2. Relevance: Ensure the site’s audience matches your target demographic. For example, if it’s a list of agents specializing in luxury properties, and that’s your niche, it’s a great match.
3. Competitor Presence: If your direct competitors are included, this is a strong indicator that you should be too.
Step 3: Reach Out to Content Creators
Now that you know where you should be mentioned, it’s time to reach out to the people who manage these lists. This is where proactive communication plays a critical role.
How to Find Contact Information:
• Hunter.io: Use this tool to discover email addresses associated with the domain hosting the content. It’s a fast, reliable way to identify the right person to contact.
• LinkedIn: Search for editors, content managers, or writers at the organization. Their LinkedIn profiles often include contact information or an option to message them directly.
Step 4: Craft a Compelling Outreach Message
When reaching out to editors or content creators, keep your message professional, concise, and enticing. Offer them a reason to include your company in their list—such as a high-quality backlink or valuable data you can provide.
Sample Email Template:
Subject: Opportunity to Enhance Your [“Top Real Estate Agents”] List
Hi [Name],
I came across your fantastic article on [“Top Real Estate Agents in [City]”] and noticed that [Your Company Name] wasn’t included. We’ve helped hundreds of clients buy and sell homes in [City], and I’d love the opportunity to share more about what we do.
If you’re open to it, I’d be happy to offer a high-authority backlink to your list in exchange for inclusion. I can also provide a brief summary or statistics that might enhance your article.
Let me know if this sounds like a win-win—I’d be thrilled to collaborate!
Best regards,
[Your Name]
[Your Position]
[Your Contact Info]
Step 5: Offer Value in Exchange for Inclusion
In most cases, simply asking to be included won’t be enough. You’ll need to offer something of value, such as:
1. Backlinks: Provide a link from your high-authority website back to their article.
2. Exclusive Data or Insights: Share unique insights, market reports, or client testimonials they can incorporate into their list.
3. Social Promotion: Offer to promote their article on your social channels, increasing traffic to their site.
Step 6: Build Relationships for Long-Term Benefits
Beyond securing a single mention, focus on building relationships with editors, writers, and content creators. These connections can lead to more opportunities in the future.
Tips for Relationship Building:
• Engage with their content on social media by liking, commenting, or sharing.
• Send follow-up thank-you emails if they include you in their list.
• Offer exclusive insights or collaborations, such as co-branded market reports or webinars.
Step 7: Monitor Your Mentions and Results
After securing placements, track their impact on your traffic and SEO performance. Tools like Google Analytics or Ahrefs can help you monitor referral traffic and track backlinks to your site.
Metrics to Track:
• Referral Traffic: Are visitors coming to your site from these lists?
• Backlink Value: Is the backlink from the list improving your site’s domain authority?
• Conversions: Are these new visitors converting into leads or clients?
Final Thoughts: Take Control of Your Online Reputation
Getting featured in “Sources Across the Web” isn’t about luck—it’s about taking deliberate action to ensure your company is visible and valued by consumers. By identifying opportunities, reaching out strategically, and offering value, you can secure placements that increase your visibility, credibility, and leads.
Start today by running the search operator provided, and let this proactive strategy set you apart from the competition. Your next client could come from a list you weren’t included in—until now!

Stay Organized and Collaborate in Real-Time with the Best Productivity Suite
As a real estate agent, managing communication, documents, and schedules is crucial to staying on top of multiple clients and transactions.
This edition’s recommended tool offers a suite of cloud-based services that streamline collaboration and keep you organized, whether you’re working solo or as part of a team.
Tool: Google Workspace – The Ultimate Productivity and Collaboration Suite
Overview: Google Workspace is a collection of web-based applications designed to help you create, communicate, and collaborate more effectively. From email and calendars to document editing and video conferencing, Google Workspace brings all your essential tools under one roof, ensuring you stay connected and productive..
Helpful Features:
Gmail: Manage your professional emails with custom domains, spam protection, and powerful search tools.
Google Calendar: Stay on top of appointments, open houses, and client meetings with easy scheduling and event notifications.
Google Drive: Safely store and organize documents, images, and media files in the cloud.
Google Docs, Sheets, and Slides: Create, edit, and collaborate in real-time on documents, spreadsheets, and presentations.
Google Meet: Host secure video meetings and virtual showings for clients, no matter where they’re located.
Gemini and Notebook LM: Leverage the best generative AI and the best deep research tools to become a topic authority in your area.
How This Tool Can Benefit Real Estate Agents
Google Workspace is a one-stop shop for your productivity needs, providing seamless collaboration with your team and clients. Keep track of deadlines, store important documents, and communicate in real-time. This integrated toolset ensures you can access your data and connect with others from anywhere—whether you’re in the office, on the road, or at a property showing.
Examples of Use Cases:
1. Transaction Management
Keep contracts, disclosures, and other important documents in Google Drive for secure, easily shared access.
Example: Collaborate with your transaction coordinator on a Google Doc without worrying about version control.
2. Virtual Showings
Use Google Meet to host property tours for out-of-town buyers.
Example: Schedule a virtual walkthrough for relocation clients who can’t make it to an in-person showing.
3. Client Collaboration
Share Google Docs or Sheets with clients to collect preferences, track showings, or list budgeting info.
Example: Create a shared sheet where clients can rank potential properties and add comments in real-time.
How to Get Started
1. Sign Up: Visit Google Workspace to choose your plan and create an account.
2. Set Up Domains and Email: Connect your custom email domain for a professional look and feel.
3. Explore Tools and Integrations: Import files into Drive, sync calendars, and add team members or assistants.
4. Collaborate and Grow: Use Docs, Sheets, and Slides to work together on listing presentations, marketing materials, and more.
Why Google Workspace is a Game-Changer
In the fast-paced real estate industry, having a unified system for communication, organization, and collaboration saves you time and energy. With Google Workspace, you have everything you need at your fingertips—empowering you to deliver standout service, close more deals, and scale your business.
Ready to elevate your workflows?
Try Google Workspace and discover how seamless collaboration, secure file storage, and real-time communication can revolutionize your real estate business!

TikTok is Officially Getting Banned: How Will This Affect Your Business?
In a landmark decision, the U.S. Supreme Court has upheld a law that will effectively ban TikTok starting Sunday, January 19, unless its parent company, ByteDance, divests its U.S. operations. The ruling brings an end to months of legal battles between TikTok and the federal government, which cited national security concerns as the primary justification for the ban. This decision is expected to have wide-reaching implications, particularly for industries that rely heavily on TikTok as a marketing platform, including real estate.
“The ruling underscores the government’s commitment to protecting national security while balancing technological innovation.”
Understanding the Supreme Court’s Decision
The Supreme Court’s ruling supports the government’s position that TikTok’s ownership by ByteDance, a Chinese company, poses a potential risk to U.S. national security. The decision, outlined in the official court opinion, emphasizes that TikTok’s data practices and potential ties to the Chinese government justify legislative intervention (Supreme Court Opinion). This ban forces ByteDance to either sell its U.S. operations or cease operations entirely in the United States.
The Impact on Your Real Estate Marketing Efforts
TikTok has become a cornerstone for real estate professionals seeking to connect with younger audiences through short-form video content. The platform’s unique algorithm, which excels at surfacing content to highly targeted audiences, has enabled agents to showcase properties, share market insights, and build personal brands with unprecedented efficiency. According to TechCrunch, TikTok boasts over 150 million users in the U.S., making it a powerful tool for reaching millennials and Gen Z homebuyers (TechCrunch).
With the ban now imminent, real estate professionals must rethink their social media strategies to maintain their marketing momentum.
Turning the Ban into Opportunity
Here are two actionable steps real estate agents can take to adapt to the post-TikTok landscape:
Diversify Social Media Presence: If TikTok has been a primary marketing channel, it’s time to expand to other platforms. Instagram Reels, YouTube Shorts, and Facebook Stories offer similar short-form video formats with robust audience reach. Repurpose your TikTok content to fit these platforms and engage audiences who may transition there.
Leverage Owned Media: Focus on building direct connections with your audience through owned media like email newsletters, blogs, and your website. Use this opportunity to grow your subscriber list and create a content hub that is not reliant on any single social media platform.
The Road Ahead for Real Estate Professionals
While the TikTok ban presents challenges, it also highlights the importance of agility in marketing strategies. Agents who quickly adapt to alternative platforms and emphasize direct engagement with their audience will be well-positioned to succeed. “This ruling is a turning point,” said marketing strategist Sarah Jacobs. “It’s a reminder to diversify your digital presence and focus on platforms where you have more control over your content and audience.”
As the January 19 deadline approaches, real estate agents should take immediate action to ensure their marketing efforts remain effective. The TikTok era may be ending, but new opportunities await for those willing to innovate and evolve.
What did you think of this week's email?Your feedback helps us to make each message as useful as possible for you. |
Thanks for reading.
See you next week.
The Real Estate Marketing Update Team @ imFORZA