🏡 The Real Estate Marketing Update - Edition 40

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Read time: ~10 minutes

Welcome back.

In this edition, you’ll learn how to turn your social media followers into prospective clients, our favorite tool to actually start leveraging AI agents, and how Trump’s “Project Stargate” could impact your real estate business.

If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.

Or, if you’re caught up, let’s jump right in.

Ready for some actionable insights in store for you in this edition… 

  • One actionable tip that can immediately boost your lead generation

  • One handy tool that can simplify your tech stack management

  • One essential news story

…and become at least 1% better at generating the right type of leads.

There’s a reason 400,000 professionals read this daily.

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Tip of the Week

A Low Cost Tactic to Turn Your Rented Audience Into a Highly Valuable Owned Audience

Social media platforms are incredible tools for building a following, but here’s the catch: you don’t own those followers. Algorithms change, platforms evolve, and you’re always at the mercy of someone else’s rules. That’s why converting your rented audience (social media followers) into an owned audience (email subscribers) is one of the most powerful moves you can make as a real estate agent.

By focusing on turning your followers into subscribers, you’ll have a direct line of communication that’s immune to algorithm changes and can consistently nurture leads. Here’s a simple, actionable plan to make it happen.

Send a DM to Every New Follower

This strategy might seem old-school, but it works—really well. Sending a direct message (DM) to every new follower is a personal touch that helps build trust and creates an opportunity to invite them to subscribe to your newsletter.

• Why It Works: People love personalized interactions. A warm, genuine DM makes you stand out and builds rapport.

• How to Do It: Craft a simple, friendly message that introduces yourself, highlights your expertise, and mentions your newsletter’s value.

Example DM:

Hi [Name]! Thanks for following! I’m [Your Name], a real estate agent in [City]. I share tips on buying, selling, and market trends through my weekly newsletter. Would you like me to send you a link to sign up?

• Time-Saving Tip: If managing DMs feels overwhelming, hire a virtual assistant (VA) for as little as $5/hour to handle this outreach for you.

• Conversion Potential: You can realistically convert 40–50% of new followers into newsletter subscribers with this strategy.

Post 1 Pre-CTA and Post-CTA Each Week

This is one of the simplest yet most overlooked growth tactics. By posting a pre-call-to-action (CTA) to build anticipation for your newsletter and a post-CTA to promote it, you’re keeping it consistently in front of your audience.

Pre-CTA Example:

Next week’s newsletter will cover the top 5 neighborhoods for first-time buyers in [City]. Want early access? Sign up now!

Post-CTA Example:

This week’s newsletter just dropped! We shared tips for staging your home on a budget. Missed it? Sign up here to get the next edition!

Why It Works: It teases valuable content, creating FOMO (fear of missing out) and prompting signups.

Include a Call-to-Action in (Almost) Every Post

Consistency is key. Even if it’s subtle, mentioning your newsletter in your regular posts keeps it top-of-mind for your audience.

Examples of Subtle CTAs:

• Instagram Story: “Here’s a quick market update. For a deeper dive, check out my newsletter—link in bio!”

• TikTok Video: “Want more tips like this? Subscribe to my weekly real estate newsletter!”

• Facebook Post: “I covered this topic in more detail in my newsletter. DM me if you’d like the link to sign up!”

Why It Works: Not every follower will convert on the first mention, but repeated exposure builds trust and interest over time.

Create and Promote a New Lead Magnet Every Quarter

Incentives work. Offering something valuable in exchange for an email address is one of the fastest ways to grow your subscriber base. The key is aligning your lead magnet with the content of your newsletter.

Examples of Lead Magnets:

• A checklist: “The Ultimate Homebuying Checklist for First-Time Buyers.”

• A guide: “5 Ways to Increase Your Home’s Value Before Selling.”

• A video: “Tour the Top 3 Luxury Properties in [City].”

• A template: “Free Home Valuation Template for Sellers.”

How to Promote Your Lead Magnet:

• Add it to your social media bios: “Download my free guide: [Link].”

• Post about it weekly: “New! Grab my free home staging checklist—perfect for anyone preparing to sell their home.”

• Include it in your Stories: Use interactive features like polls or swipe-up links to drive traffic to your lead magnet.

Why It Works: People are more likely to share their email address when there’s immediate, tangible value in return.

Additional Tips for Maximizing Your Efforts

1. Make It Easy to Subscribe:

Ensure your signup process is quick and seamless. Use tools like Mailchimp, ConvertKit, or Substack to create simple forms and landing pages.

2. Deliver Consistent Value:

Subscribers won’t stick around if your newsletter doesn’t deliver on its promise. Focus on providing actionable tips, local market insights, and exclusive content they can’t get anywhere else.

3. Track and Optimize:

Use analytics tools to measure the effectiveness of your efforts. Monitor metrics like email open rates, click-through rates, and signup conversion rates to refine your strategy.

Why Converting Your Rented Audience Matters

Social media followers are great, but they’re a rented audience. You don’t own the platform, and algorithms can drastically reduce your reach overnight. An email subscriber list, on the other hand, is an owned audience. You control when and how you communicate with them, giving you more power to nurture leads and drive conversions.

By consistently turning your followers into subscribers, you’ll build a valuable database of potential clients who trust you and are more likely to do business with you when the time comes.

Final Thoughts

Converting your rented audience into an owned audience isn’t just about growing your email list—it’s about future-proofing your business. By sending DMs to new followers, incorporating CTAs into your posts, teasing your newsletter content, and creating compelling lead magnets, you can build a strong, engaged subscriber base.

Start implementing these strategies today, and watch as your audience transforms from casual followers into loyal subscribers—and ultimately, into clients.

Tool of the Week

The Easiest Way to Start Leveraging AI Agents to Bolster Your Lead Generation Efforts

Juggling multiple apps, marketing tasks, and client follow-ups can quickly become overwhelming.

What if you could streamline these processes, reduce manual work, and focus more on closing deals?

This edition’s recommended tool helps you do exactly that by providing AI-powered automation to handle repetitive tasks behind the scenes.

Tool: Zapier Agents – Your AI-Driven Workflow Automation Companion

Overview: Zapier Agents is a new AI-powered feature from Zapier that goes beyond basic “Zaps” to offer intelligent automation for your entire workflow. By integrating with thousands of apps, Zapier Agents can handle tasks such as data entry, scheduling, and lead management—freeing you up to focus on building relationships and guiding clients through the real estate process.

Helpful Features:

  • Intelligent Workflows: Set up advanced automations that go beyond simple triggers, using AI to make decisions and handle complex tasks.

  • Multi-App Integrations: Connect with popular real estate CRMs, email marketing platforms, and listing websites.

  • Smart Data Handling: Automatically process client information, property details, or lead data without manual entry.

  • Dynamic Routing: Use conditional logic to send information to the right place at the right time.

  • Easy Setup: No coding required—just follow Zapier’s step-by-step guidance to configure your Agents.

How This Tool Can Benefit Real Estate Agents

Zapier Agents empower you to offload repetitive work and keep every lead, task, and appointment in sync across all your favorite apps. By reducing manual tasks, you can focus on delivering top-notch service, nurturing client relationships, and expanding your business. It’s a powerful way to keep your workflows running smoothly—even when you’re juggling multiple deals.

Examples of Use Cases:

Lead Management

Automatically import new leads from web forms or social media ads into your CRM, and trigger email follow-ups.

Example: A Zapier Agent detects new leads from your Facebook campaigns and instantly sends them a personalized welcome email.

Appointment Scheduling

Sync your calendar with scheduling tools, and remind clients of upcoming showings.

Example: When a new showing is booked, your Zapier Agent updates Google Calendar, sends a confirmation email, and creates a reminder in your task manager.

Transaction Coordination

Keep all stakeholders aligned by sending automated status updates and document requests.

Example: Once a deal enters the “Under Contract” stage in your CRM, the Agent emails the client the next steps and notifies your transaction coordinator.

How to Get Started

1. Sign Up for Zapier: Visit Zapier Agents to create or log in to your Zapier account.

2. Explore Templates: Browse through ready-made templates or create custom workflows from scratch.

3. Connect Your Apps: Select the platforms you use—CRMs, email marketing tools, calendars, and more.

4. Build Your Agent: Configure your Agent with the triggers, conditions, and actions that automate your tasks.

Why Zapier is a Game-Changer

In real estate, time is money, and attention to detail can make or break a deal. Zapier Agents help you stay organized, efficient, and responsive by automating the busywork that can otherwise slip through the cracks. Whether you’re handling new listings, onboarding clients, or nurturing leads, Zapier Agents let you focus on what really matters—making meaningful connections and closing sales.

Ready to supercharge your productivity?

Try Zapier Agents and see how AI-powered automation can revolutionize your day-to-day real estate operations, keep you one step ahead of the competition, and give your clients the timely, dedicated service they deserve!

Trending Story of the Week

Project Stargate, OpenAI, and the Impact of Our Country’s AI Expansion on Real Estate

In a landmark move to position the United States as a global leader in artificial intelligence (AI), President Donald Trump has announced the “Stargate” project—a massive AI infrastructure initiative backed by industry giants such as OpenAI, Oracle, and SoftBank. The project aims to invest up to $500 billion over the next four years to bolster the nation’s AI capabilities.

“I think this will be the most important project of this era.”

Sam Altman, CEO of OpenAI

Understanding “Project Stargate”

The “Stargate” project is designed to enhance the United States’ AI infrastructure significantly. Key components of the initiative include the construction of state-of-the-art data centers, development of advanced computing resources, and fostering public-private partnerships to drive AI innovation. The project’s founding partners—OpenAI, Oracle, and SoftBank—are expected to contribute substantial investments, with initial facilities already under construction in Texas.

Implications for Real Estate Marketing

The “Stargate” project’s focus on advancing AI infrastructure is poised to have a profound impact on the real estate industry, particularly in marketing, lead generation, and client management.

1. Enhanced Data Analytics: With improved AI capabilities, real estate professionals can leverage advanced data analytics to gain deeper insights into market trends, property valuations, and consumer behavior. This enables more accurate targeting and personalized marketing strategies, leading to increased lead generation.

2. Automated Client Management: AI-powered tools can streamline client management by automating tasks such as scheduling, follow-ups, and document processing. This efficiency allows agents to focus more on building relationships and closing deals.

3. Virtual Property Showcases: Enhanced AI infrastructure supports the development of sophisticated virtual reality (VR) and augmented reality (AR) applications, allowing potential buyers to experience properties remotely. This technology can expand an agent’s reach and attract a broader audience.

Actionable Strategies for Real Estate Agents

To capitalize on the advancements brought by the “Stargate” project, real estate professionals should consider the following strategies:

1. Invest in AI-Driven Marketing Tools: Adopt platforms that utilize AI to analyze consumer data and automate marketing campaigns. These tools can help identify potential leads more efficiently and tailor content to individual preferences.

2. Embrace Virtual and Augmented Reality: Incorporate VR and AR technologies into your marketing efforts to offer immersive property tours. This approach can differentiate your services and appeal to tech-savvy clients.

3. Leverage Predictive Analytics: Utilize AI-powered predictive analytics to forecast market trends and property values. This information can guide investment decisions and provide clients with data-driven insights.

Looking Ahead

The “Stargate” project’s substantial investment in AI infrastructure signifies a transformative period for various industries, including real estate. By embracing AI-driven tools and strategies, real estate professionals can enhance their marketing efforts, generate more leads, and manage client relationships more effectively. Staying informed about these developments and proactively integrating AI solutions will be crucial for agents aiming to remain competitive in the evolving market landscape.

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See you next week.

The Real Estate Marketing Update Team @ imFORZA