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Welcome back.

In this edition, you’ll learn how to use “one-shot” videos to generate more leads, our favorite app to manage all of your DMs, messages, and chats in one place, and what Realtor.com’s recent analysis means for your upcoming marketing plans.

If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.

Or, if you’re caught up, let’s jump right in.

In this, and every, edition you can expect…

• One actionable tip that can immediately boost your lead generation

• One handy tool that can simplify your tech stack management

• One essential news story

…and to get at least 1% better at generating more of the right type of leads.

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How “One-Shot” Videos Work for Realtors and Can Generate More Leads

Video content is more critical than ever for capturing attention and generating real estate leads.

But what if you don’t have extensive video production experience, large budgets, or endless time to spend editing?

Enter one-shot videos—a powerful, engaging video format that every real estate agent and broker can use to attract and convert more buyers and sellers this coming year.

Below, we'll break down exactly what one-shot videos are, the three main types you can create, and provide detailed examples and best practices specific to your real estate business.

What Are “One-Shot” Videos?

A one-shot video is exactly what it sounds like: a short, engaging video recorded in just a single, continuous take.

The simplicity of these videos makes them authentic and engaging, ideal for real estate agents looking to showcase homes, neighborhoods, and their personal brand quickly and effectively.

There are three primary styles of one-shot videos to master in 2025:

• Constant One Shots

• Campaign One Shots

• POV (Point-of-View) or One-Line Text Shots

We'll dive into each of these formats and show how you can leverage them specifically in real estate.

1. Constant One-Shot Videos

A constant one-shot tells a complete story in one seamless visual take.

These videos usually run 8-12 seconds—long enough to deliver impact, short enough to hold attention.

Real Estate Use-Cases:

• Listing Teasers: Imagine slowly walking through a home, smoothly moving from an inviting porch into a beautifully staged living room—all in one steady shot. Viewers instantly understand the home's layout, style, and appeal.

• Behind-the-Scenes (BTS): Show the moment a "For Sale" sign goes up or quickly stage a room for an open house. These videos humanize your business and engage followers with authentic glimpses into your daily routine.

Best Practices:

• Aim for 8-12 seconds. Keep it concise.

• The video itself should tell the whole story clearly without additional text.

• Showcase only one property or specific process per video.

Example:

• Capture a walk-through from the front door to the stunning backyard patio. No cuts, no transitions—just one smooth, compelling take.

2. Campaign One-Shot Videos

Campaign one-shots are designed to evoke emotion or convey a lifestyle.

These videos feel like singular scenes from a movie—carefully staged, aesthetic-focused, and immersive. Ideal for building your real estate brand.

Real Estate Use-Cases:

• Neighborhood Lifestyle: Capture a serene shot of kids biking down a picturesque street, or neighbors chatting at a community coffee shop. These portray the lifestyle and culture of your featured neighborhoods.

• Property-Focused Aesthetic: Imagine a beautiful, relaxing video of someone enjoying coffee in a stunning kitchen or relaxing poolside. It highlights not just a property but the lifestyle that comes with it.

Best Practices:

• Keep length around 8-12 seconds.

• Match the location and scene to your ideal buyer’s dream lifestyle.

• Have a clear aesthetic focus—whether that’s luxury, family-friendly, or minimalist.

Example:

• Film a peaceful sunrise on the porch of a lakeside home, capturing the tranquil morning vibe buyers might envision for themselves.

3. POV or One-Line Text Videos

These videos feature one consistent visual but leverage short, compelling text captions to guide viewers through the message or storyline.

Real Estate Use-Cases:

• Educational Tips: Use a single engaging video clip (e.g., a key being handed over to a smiling buyer) accompanied by text: "First-time buyer? Here's how you can close faster."

• Inspirational Content: Showcase a beautiful home exterior with simple text like, "Your dream home is closer than you think."

• Relatable Humor: A brief clip of your reaction after finally closing a tough deal, paired with humorous text: "The feeling when your offer is finally accepted."

Best Practices:

• Keep it tight, 8-10 seconds.

• Use concise, relatable text that aligns closely with the visual.

• Ensure visuals are engaging—quick movements or authentic reactions are perfect.

Example:

• Capture your authentic reaction when handing over keys, with simple overlay text: "Another family finds their forever home."

How to Create Effective One-Shot Videos Quickly

Here are a few practical tips for real estate agents to produce impactful one-shot videos easily and regularly:

• Use Your Phone: High-quality smartphones (like newer iPhones) can produce professional-looking footage—no expensive cameras needed.

• Practice a Few Takes: Because you’re only using one continuous shot, rehearse a few times until you're comfortable.

• Be Authentic: Don’t overly script or stage. Genuine moments often resonate best with buyers and sellers.

How to Use These Videos to Generate Leads

Creating compelling one-shot videos is only step one.

To turn these videos into actual leads, try these strategies:

• Call to Action: End your caption with clear next steps: "DM me to see this home in person!" or "Tap the link in my bio to find your dream home."

• Consistent Posting: Commit to weekly one-shot videos. Regular, consistent content significantly increases your brand visibility.

• Multi-Platform Use: Share your one-shot videos across Instagram Reels, TikTok, Facebook Stories, and YouTube Shorts. Each platform extends your reach to different potential clients.

Why One-Shot Videos Work

Why are one-shot videos so effective in real estate?

• Attention-Grabbing: Short, engaging videos naturally catch the viewer’s eye amid crowded social media feeds.

• Easy to Produce: No editing or fancy software needed—just your smartphone and creativity.

• Showcases Authenticity: Buyers and sellers appreciate authentic, genuine glimpses into homes, neighborhoods, and your daily interactions as an agent.

Takeaway: Make One-Shot Videos Your Secret Weapon in 2025

Real estate is visual.

Buyers need to envision themselves in homes, and sellers need reassurance that you’ll effectively market their property.

One-shot videos are quick, compelling, and highly shareable, perfectly aligning with modern viewing habits.

Start experimenting with these easy, effective video formats now, and you’ll generate more leads, stand out from the competition, and drive growth in your real estate business.

Now it’s your turn—what will your first one-shot video showcase?

How This Tool Can Benefit Real Estate Agents

Beeper streamlines your communication workflow, allowing you to focus more on client interactions and less on managing multiple apps. Specifically, Beeper enables you to:​

✔️ Enhance Responsiveness: Quickly reply to client inquiries from any platform, improving client satisfaction.​

✔️ Stay Organized: Maintain a clear overview of all your conversations, reducing the risk of missed messages.​

✔️ Save Time: Eliminate the need to switch between multiple apps, increasing your productivity.

Examples of Use Cases:

Client Follow-Ups
Efficiently manage follow-up messages with potential buyers and sellers across various platforms, ensuring timely communication.

Team Coordination
Collaborate with your team through integrated messaging services like Slack or Discord, all within Beeper.

Market Updates
Share market trends and property listings with clients via their preferred messaging apps, all from one place.

How to Get Started

1. Download Beeper: Visit Beeper's website to download the app for your device.

2. Set Up Accounts: Connect your existing messaging accounts to Beeper to start receiving messages in the unified inbox.

3. Customize Preferences: Adjust notification settings and organize chats to suit your workflow.

Why Beeper is a Game-Changer

Beeper simplifies your communication processes, allowing you to manage client interactions more effectively. By consolidating all your messaging platforms into one app, you can respond faster, stay organized, and focus on what matters most—building relationships and closing deals.​

Ready to streamline your communications?

Try Beeper today and experience the efficiency of unified messaging tailored for real estate professionals.​

Key Takeaways from Realtor.com’s Annual Report

A recent analysis by Realtor.com® highlights the week of April 13–19 as the most favorable period for sellers this year.

Understanding the Optimal Selling Window

Realtor.com®'s comprehensive study, which examined seasonal trends from 2018 to 2024 (excluding 2020), identified mid-April as the prime time for sellers. This period offers a unique blend of market conditions:​

• Elevated Listing Prices: Homes listed during this week have historically achieved prices 1.1% higher than the annual average, translating to an approximate $4,800 premium.

• Increased Buyer Engagement: Listings in mid-April experience a surge in buyer interest, leading to more views and potential offers.​

• Reduced Competition: Sellers face approximately 13% less competition from other listings, enhancing their property's visibility.

Implications for Real Estate Agents

This insight offers agents a strategic advantage in guiding clients and enhancing lead generation:​

1. Proactive Client Engagement: Inform potential sellers about the benefits of listing during this optimal window, positioning yourself as a knowledgeable advisor attuned to market dynamics.​

2. Targeted Marketing Campaigns: Develop marketing materials that highlight the advantages of selling in mid-April, such as higher potential sale prices and increased buyer activity. Utilize these insights in newsletters, social media posts, and direct communications to attract prospective clients.​

3. Comprehensive Market Analysis: Offer detailed comparative market analyses to demonstrate how listing during this period can maximize returns, showcasing your expertise and commitment to client success.​

Actionable Strategies for Agents

To capitalize on this opportunity, consider the following approaches:

1. Client Education Workshops: Host seminars or webinars to educate homeowners about the optimal selling period, providing data-driven insights to encourage timely listings.​

2. Customized Marketing Materials: Utilize Realtor.com®'s Best Time to Sell 2025 Toolkit to create co-branded content that underscores the benefits of listing during the identified week.

3. Strategic Social Media Outreach: Launch targeted social media campaigns that emphasize the advantages of selling in mid-April, using compelling visuals and statistics to engage your audience.​

By aligning your strategies with this critical market insight, you can effectively position your clients for success and enhance your lead generation efforts.

Thanks for reading.

See you next week.

The Real Estate Marketing Update Team @ imFORZA