Read time: ~10 minutes
Welcome back.
In this edition, you’ll learn exactly how to create a “mini-series” that turns prospects into fans and leads, our favorite tool for advanced audience targeting on X, and how Apple ditching Google for AI search tools can impact your online marketing.
If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.
Or, if you’re caught up, let’s jump right in.
In this, and every, edition you can expect…
One actionable tip that can immediately boost your lead generation
One handy tool that can simplify your tech stack management
One essential news story
…and to get at least 1% better at generating more of the right type of leads.
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Turn Hyper-Local Videos into “Neighborhood Netflix” and Collect Leads on Autopilot
Big portals may own the listing scroll, but they can’t match the personality of an agent who lives the neighborhood.
A binge-worthy email mini-series—think “Neighborhood Netflix”—lets you bottle that personality, keep prospects hooked for a full week, and convert them into tours or listing appointments without spending a dollar on ads.
Below is a step-by-step playbook you can launch in one weekend.
1 | Choose a Hyper-Local, Story-Friendly Theme
Pick something with built-in curiosity your MLS feed will never cover.
Theme | Why it works | Example Episode Titles |
|---|---|---|
Hidden food gems | Visual, shareable, taps FOMO | “Best Back-Alley Taco Window in Barrio Logan” |
Neighborhood history | Appeals to heritage buyers & sellers | “The 1890 Carriage House You’ve Walked Past 100 Times” |
Outdoor micro-adventures | Attracts lifestyle-driven movers | “Three Kayak-Launch Spots within City Limits” |
School-day hacks | Resonates with families | “Fastest Morning Drop-Off Loops at Roosevelt Elementary” |
💡 Tip: One niche ≫ five generic topics. The tighter the theme, the greater the binge effect.
2 | Script Five 90-Second Episodes
Hook (0-10 s): A quick pattern-breaker (“Ever tasted blue-corn gelato? It’s hiding behind this mural.”).
Body (10-75 s): Show, don’t tell—B-roll, close-ups, quick facts.
Soft CTA (75-90 s): “Reply ‘tour’ to see listings within a 10-minute walk of this spot.”
Write all five scripts in one sitting to maintain tone and pacing.
3 | Batch-Shoot with a Phone and a Friend
Gear: iPhone or Android with a $20 handheld gimbal for stability.
Format: Vertical 9:16 (works for Reels, Shorts, TikTok later).
Audio: Use a $30 clip-on lav mic (Boyaa BY-M1) to kill wind noise.
B-roll Rule: Capture three angles per location—wide, medium, detail. You’ll thank yourself in editing.
One Saturday morning = five locations = five episodes.
4 | Edit in CapCut (Free)
Import clips → auto-cut to 90 s max.
Add captions (85 % of viewers mute email-embedded video).
Include your logo watermark bottom-right.
Export at 1080 × 1920, name files “Ep-1.mp4” … “Ep-5.mp4.”
Total edit time: ≈2 hours once you have a rhythm.
5 | Host Videos Unlisted on YouTube
Upload each episode as Unlisted so only people with the link can watch. Copy URLs into a doc; you’ll embed them in your drip emails. YouTube handles compression, mobile playback, and analytics for free.
6 | Build a Gated Drip in Beehiiv (or Mailchimp, HubSpot)
Landing Page:
Headline: “Binge Five 90-Second Secrets About [Neighborhood]—Free Mini-Series.”
Signup form: Name + Email + “Are you buying or selling in the next 12 months?” (qualifier).
Automation:
Trigger: On form submit.
Email 0 (Instant): Episode 1 + teaser thumbnail strip of Episodes 2-5.
Email 1 (Day 2): Episode 2 + quick poll (“Which spot so far is your fave?”).
Email 2 (Day 3): Episode 3 + CTAs: Book a walking tour / Forward to a friend.
Email 3 (Day 5): Episode 4 + client story (“How Ryan bought a condo 2 blocks from Café #3”).
Email 4 (Day 7): Episode 5 + clear invite: “Reply ‘tour’ or hit this Calendly link to see homes near these gems.”
Average open rates for gated mini-courses exceed 45 % (Mailchimp Small Biz Benchmarks, 2024).
7 | Promote the Series for Free
Channel | Copy Hook | Placement |
|---|---|---|
Instagram Reels | “I filmed five secret coffee spots—DM ‘brew’ for the binge link.” | Feed & Stories |
Nextdoor post | “Parents: fastest school drop-off route mini-series—PM me ‘route’.” | Neighborhood feed |
Reddit r/YourCity | Title: “I made 5×90-sec videos on hidden kayak launches—free series link.” | Weekly self-promo thread |
QR on yard sign | “Unlock 5 Hidden Eats Around This Listing—Scan & Watch.” | Smart signage |
Each promo teases curiosity, drives opt-ins, and keeps portals out of the loop.
8 | Convert Bingers into Clients
Instant replies: Setup phone notifications for “tour” replies; respond within 10 minutes. Speed wins.
Retarget viewers: Add YouTube video IDs to Google Ads as a video view audience; run $5/day local ads featuring current listings.
Segue sellers: In Episode 5 email, add P.S. “Curious what your home’s proximity to these hotspots is worth? Click for free valuation.”
9 | Track Success and Iterate
KPI | Goal | Tool |
|---|---|---|
Opt-in rate | 20 % of landing-page visitors | Beehiiv analytics |
Series completion | ≥60 % watch all five | YouTube retention graph |
Lead replies | 10 % of viewers type “tour” or book | CRM tags |
Listings secured | 1+ listing per series cycle | Pipeline report |
After one cycle, refine theme or CTAs based on drop-off points and feedback.
Final Takeaway
A “Neighborhood Netflix” mini-series turns passive prospects into engaged superfans who look forward to hearing from you every other day—something algorithm-driven portals can’t replicate. By batching five punchy hyper-local videos, gating them behind an email drip, and layering soft CTAs, you create an owned audience that converts on autopilot.
✅ Your next step: Block one Saturday, script five 90-second episodes, and hit record. Launch your mini-series next week—and watch your inbox fill with qualified buyers and sellers asking for tours.
Pinpoint Your Target Audience on X to Get Your Ads to Convert at Higher Rates
Reaching the right audience with your marketing messages is crucial for success.
However, identifying and targeting potential buyers and sellers effectively can be challenging.
This week's recommended tool offers a solution by providing advanced audience targeting capabilities on X (formerly Twitter), enabling real estate professionals to connect with their ideal clients more efficiently.
Tool: X Pro Targeting – Advanced Audience Targeting on X
Overview: X Pro Targeting is a platform developed by Socialdatabase that enhances audience targeting for advertisers on X. It offers tools like Autopilot, an AI-driven feature that translates audience descriptions into comprehensive targeting setups, and provides access to custom audiences and detailed targeting lists. These capabilities allow real estate agents and brokers to reach specific demographics, interests, and behaviors relevant to their market.
Key Features:
Autopilot: Utilizes AI to generate complete targeting setups based on simple audience descriptions, streamlining the ad creation process.
Custom Audiences: Provides tailored lists with X ID numbers, enabling precise targeting of potential clients.
Targeting Lists: Offers spreadsheets containing keywords, hashtags, follower look-alikes, interests, and more to refine ad targeting strategies.
Sentiment Analysis: Allows for the creation of a more positive ad space by utilizing sentiment analysis and exclusion audiences.
Benefits for Real Estate Agents
X Pro Targeting offers several advantages tailored to the real estate industry:
✔️ Enhanced Precision: Reach specific audiences based on demographics, interests, and behaviors, ensuring your ads are seen by potential buyers and sellers most likely to engage.
✔️ Time Efficiency: Autopilot simplifies the ad setup process, saving time and reducing the complexity of campaign creation.
✔️ Improved ROI: By targeting the right audience, your advertising budget is utilized more effectively, potentially leading to higher conversion rates.
✔️ Data-Driven Insights: Access to detailed targeting lists and sentiment analysis provides valuable insights to optimize future campaigns.
How to Get Started with Flourish
Access the Platform: Visit X Pro Targeting to explore available features and tools.
Install the Chrome Extension: Enhance your experience by adding the X Pro Targeting Chrome extension, which facilitates audience selection and instant uploads.
Define Your Audience: Utilize Autopilot to input your desired audience characteristics and generate a comprehensive targeting setup.
Launch Your Campaign: Implement the generated targeting parameters into your X Ads campaign to reach your specified audience.
Why X Pro Targeting is a Game-Changer for Real Estate Marketing
By leveraging advanced targeting tools like X Pro Targeting, real estate professionals can connect with their ideal clients more effectively, streamline their advertising efforts, and enhance the overall efficiency of their marketing strategies. This precision in audience targeting not only improves engagement rates but also maximizes the return on investment for advertising campaigns.
Ready to elevate your real estate marketing?
Explore X Pro Targeting today and start connecting with your ideal audience on X.
Apple's AI Search Ambitions Signal Major Shift in Digital Landscape
Apple is reportedly exploring the integration of AI-powered search engines, such as OpenAI's ChatGPT and Perplexity AI, into its Safari browser. This move could challenge Google's dominance in the search engine market, especially considering Google's current position as the default search engine on Apple devices—a status for which it pays Apple approximately $20 billion annually.
During a recent antitrust trial against Google, Apple executive Eddy Cue testified that Safari searches declined for the first time, attributing the drop to users increasingly turning to AI tools. Cue emphasized that AI search providers might eventually replace traditional search engines like Google.
“The loss of exclusivity at Apple should have very severe consequences for Google even if there are no further measures.”
Impact on Realtors and Lead Generation
The potential shift in search engine dynamics underscores the importance for real estate professionals to adapt their digital marketing strategies.
As AI-driven search becomes more prevalent, traditional SEO tactics may need to evolve to maintain visibility and lead generation effectiveness.
Actionable Strategies for Realtors
Optimize for AI Search Engines: Ensure that your online content is structured and informative, catering to AI algorithms that prioritize concise and relevant information.
Leverage AI Tools: Incorporate AI-driven platforms to analyze market trends and consumer behavior, allowing for more targeted marketing campaigns.
Diversify Digital Presence: Expand your online footprint beyond traditional search engines by engaging with emerging platforms and social media channels to reach a broader audience.
By staying informed and adaptable, Realtors can navigate the evolving digital landscape and continue to effectively generate leads in an AI-influenced market.
What did you think of this week's email?
Thanks for reading.
See you next week.
The Real Estate Marketing Update Team @ imFORZA