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Read time: ~10 minutes

Welcome back.

In this edition, you’ll learn a prompt to improve your site’s SEO through powerful internal links, our favorite tool for automating Alt tag attributes across all of your website’s images, and the ripple effect that Compass’ new off-market listing book could have on the industry.

If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.

Or, if you’re caught up, let’s jump right in.

In this, and every, edition you can expect…

• One actionable tip that can immediately boost your lead generation

• One handy tool that can simplify your tech stack management

• One essential news story

…and to get at least 1% better at generating more of the right type of leads.

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Use AI to Uncover 20+ High-Impact Internal Links and Rank Your Real-Estate Pages Faster

When you rely on Google to send buyers and sellers to your website, every internal link is a ranking signal. Yet most small real-estate sites have orphan pages and thin link architecture, leaving Google unsure which pages deserve top billing.

Recent research by Zyppy (2024) found that pages with strong internal link networks were 40% more likely to reach the top 10 results than similar pages with weak linking.²

Manually auditing a 100-page site is mind-numbing. Today’s tip shows you how to hand that work to ChatGPT’s Deep Research mode so you walk away with at least 20 contextual link spots—no spreadsheets, no crawling tools.

Why internal links matter for local SEO

1. Topical authority – Multiple relevant pages pointing to your “Downtown Home Valuation” hub tell Google it’s the reference.

2. Crawl paths – Links act like street signs, guiding Googlebot quickly to new listings before they stale.

3. User journeys – More pathways mean more page views per session—HubSpot reports a 25 % higher form-fill rate after a third page view.

The four-part workflow

1 | Pick a “money” page

Choose a URL that drives revenue:

• /sell-my-condo-downtown/

• /west-loop-market-report-2025/

• /new-construction-homes-tampa/

Add at least 800 words of solid content and a lead form (valuation widget, tour scheduler). This is the Target URL.

2 | Enable Deep Research mode

ChatGPT Plus or Team users can toggle Deep Research (top right). It allows more extensive live crawling—crucial for fresh link ideas.

3 | Paste the full prompt

Below is the exact prompt. Replace the bracketed text with your info and hit send.

You are an SEO expert specializing in internal linking strategies for local business websites. 
Your task is to analyze the internal pages of this website: [YOUR ROOT DOMAIN] 
and recommend new, contextually relevant internal links pointing to this target page:

Target URL: [YOUR TARGET PAGE LINK]

Instructions:
• Crawl all internal pages of the website, excluding navigation, footer, and sidebar content.
• Find content where it would be natural and helpful to link to the target page.
• Exclude any pages that already contain an in-content link to the target URL.

For each suggested internal link:
1. Identify the source page URL.
2. Suggest anchor text that feels natural and is topically relevant.
3. Provide the exact sentence where the link can be added, or suggest a new sentence that could be inserted smoothly into the existing content.
4. Provide at least 20 internal link opportunities.

Output Format: Present your suggestions in a table with these columns:
- Source Page URL
- Anchor Text
- Sentence with Link Placement
- Exactly where in the text the sentence with the Link should be placed.

Make sure your recommendations follow best practices for internal linking: improve user navigation, reinforce topical authority, and support SEO for the target page.

Expect 2-3 follow-up questions (e.g., preferred crawl depth). Answer, then grab a snack; the model usually finishes in under five minutes.

4 | Implement and measure

Prioritize links from pages that already earn traffic (GA4 → Reports → Pages and Screens). Vary anchor text: “West Loop prices,” “selling in West Loop,” “Downtown condo values.” After edits, request indexing in Search Console for 5–10 high-traffic pages.

Pitfalls to avoid

• Anchor stuffing – Don’t reuse the same keyword phrase 20 times. Rotate synonyms.

• Dead pages – Skip 404s or 301 chains; they pass no value.

• One-and-done – Re-run the prompt each quarter as you add blog posts and neighborhood guides.

KPIs to track

Final takeaway

Internal links are the fastest, cheapest SEO lever at your disposal—especially against listing portals with bottomless ad budgets. By copying the prompt above into ChatGPT’s Deep Research mode, you’ll surface dozens of high-value link spots in minutes, strengthen topical authority, and drive more qualified buyers and sellers to the pages that convert best.

Have questions or want a quick loom walkthrough of the process? 

Send us a message and we’ll send you a 5-minute screen-share showing how we implement the suggestions step by step.

¹ Google Search Central, “SEO Starter Guide,” updated 2024.
² Zyppy SEO, “Internal Linking Study,” 2024 (23 M links analyzed).

Benefits for Real Estate Agents

AltText.ai offers several advantages tailored to the real estate industry:

• Enhanced Property Listings: Automatically generated alt text provides better descriptions of property images, aiding in search engine indexing and improving user experience.

• Time Efficiency: Automates the process of adding alt text, freeing up time to focus on client engagement and property sales.

• Improved Accessibility: Ensures compliance with accessibility standards, making your website more inclusive to users with visual impairments.

• SEO Optimization: Integrates with SEO tools to enhance your website's visibility in search engine results, attracting more potential clients.

How to Get Started with Flourish

1. Sign Up: Visit AltText.ai and create a free account.

2. Integrate with Your Platform: Install the appropriate plugin or app for your website platform (e.g., WordPress, Shopify).

3. Configure Settings: Customize settings to align with your SEO strategies and accessibility requirements.

4. Automate Alt Text Generation: Allow AltText.ai to automatically generate and update alt text for new and existing images on your website.

Why AltText.ai Targeting is a Game-Changer for Real Estate Marketing

By automating the generation of descriptive alt text, AltText.ai enhances your website's SEO performance and ensures compliance with accessibility standards. This not only improves user experience but also increases the visibility of your property listings, attracting a broader audience and potential clients.

Ready to optimize your real estate website's images?

Explore AltText.ai today and elevate your online presence with AI-powered alt text generation.

What Can Compass Private Exclusives Do For Your Listings?

Compass, the largest residential real estate brokerage in the U.S. by sales volume, has introduced the Compass Private Exclusive Book—a curated collection of off-MLS listings accessible in Compass offices nationwide. 

This initiative allows agents from all brokerages to view these exclusive listings on a one-to-one basis, promoting greater transparency and collaboration within the industry.

Impact on Realtors and Lead Generation

The Compass Private Exclusive Book offers Realtors a unique opportunity to access and showcase exclusive properties that are not publicly listed online.

By providing clients with early access to these listings, agents can differentiate themselves in a competitive market and attract buyers seeking unique opportunities.

Actionable Strategies for Realtors

1. Schedule Personalized Office Visits: Coordinate one-on-one appointments with clients at Compass offices to explore the Private Exclusive Book. This personalized approach can enhance client relationships and provide access to exclusive listings.

2. Leverage Exclusive Inventory in Marketing: Highlight access to Compass Private Exclusives in your marketing materials and social media campaigns to attract potential buyers interested in off-market properties.

3. Collaborate with Compass Agents: Establish relationships with Compass agents to stay informed about new Private Exclusives and facilitate co-brokered transactions, expanding your network and potential client base.

By integrating these strategies, Realtors can effectively utilize the Compass Private Exclusive Book to enhance their lead generation efforts and offer clients unparalleled access to exclusive properties.

Thanks for reading.

See you next week.

The Real Estate Marketing Update Team @ imFORZA