Edition 58

Read time: ~10 minutes

Welcome back.

In this edition, you’ll learn how to leverage 4 under-appreciated pages on your website to boost SEO and leads, a new tool from Google to easily create AI mini-apps, and some new Zillow features that could push innovation in searching for homes.

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As a real estate professional, you’re likely always seeking creative yet effective ways to generate more buyer and seller leads from your online presence. While most agents focus heavily on their homepage, property listings, or blog articles, there's a hidden goldmine you may not have thought about—your website’s "Power Pages."

In this guide, you'll learn exactly what these power pages are, why they're valuable for SEO and lead generation, and how you can optimize them to boost your online visibility and attract high-quality leads.

Simply put, a "power page" is any webpage on your site that naturally attracts a high volume of inbound links from other websites. These links are valuable because they send positive SEO signals to Google, enhancing your site’s overall authority and improving rankings for pages you strategically link to from them.

Big SaaS companies leverage these pages regularly. For example:

These pages typically gain a large number of backlinks organically because they offer necessary, authoritative information. You might think these examples are limited to tech giants—but the strategy is incredibly effective for real estate websites, too.

You may not realize it, but your real estate site likely has similar pages quietly attracting backlinks:

If you list your commission rates or provide cost-related information, this page often receives backlinks from directories, blogs, or guides about local real estate costs.

This page naturally gathers backlinks from third-party resources, local directories, and sites referring clients to reach out directly.

This mandatory page often garners backlinks from various business directories and legal resources.

Frequently linked by web apps, directories, or other sites that require clear disclosure, making it an unexpected SEO powerhouse.

Search engines see pages with high backlink counts as highly authoritative. By strategically linking from these pages to your key "money pages"—such as your top listings, neighborhood guides, or home valuation tools—you help those important pages rank higher, driving more organic traffic and leads.

This tactic, called strategic internal linking, leverages your existing authority without any additional cost or significant effort.

Before optimizing, identify which pages are your own "power pages." Here’s a quick way to find them:

Tools to Use:

Quick Steps:

If none of these pages show significant backlinks, check for alternatives like your homepage or popular blog posts.

Now, here’s exactly how you can put these hidden gems to work:

Check for existing backlinks using Ahrefs or SEMrush and document your top linked-to pages.

Identify your highest-converting "money pages," such as:

Then, naturally insert internal links from your power pages to these money pages using relevant, keyword-rich anchor text.

Example:
From your privacy policy page, add a sentence such as:
"To request a free, personalized home valuation, [visit this page](link to valuation tool)."

To avoid internal resistance or awkward content, use an FAQ section at the bottom of these pages. FAQ sections naturally accommodate internal links and make adding new anchor text seamless.

Example FAQ:

Q: How can I quickly find out my home's current value?
A: You can instantly find your home’s market value by using our free valuation tool here.

Track changes in your organic traffic and rankings to linked "money pages" after implementing these internal links. Tools like Google Analytics and Google Search Console are perfect for measuring performance.

For those comfortable with a bit more risk and technical know-how, you can temporarily redirect a high-authority "power page" directly to your highest-value money page. For example, you could redirect your privacy policy page temporarily to a dedicated seller lead page.

Important Note:
If you attempt this, you must immediately replace your original privacy or terms pages with new URLs and update critical external links (like App Store or Google Business Profile links). This is an aggressive SEO tactic but can rapidly boost your money page’s rankings when executed carefully.

By leveraging this simple yet powerful SEO tactic, you can improve your site’s authority, attract more organic traffic, and turn existing resources into real lead generation machines.

✅ Action Step:
Run a backlink report on your website. Identify your unexpected power pages and begin linking strategically. Watch your rankings—and leads—rise.

Opal can help streamline common real estate workflows by enabling you to:

With Opal, real estate professionals can build custom tools tailored to their workflow—without coding or overhead. It empowers agents to prototype solutions quickly, automate client engagement flows, and generate insightful mini‑apps for sales or internal use. All by using natural language and a visual interface. If you’ve ever wished you could spin up a tool to solve a specific workflow, Opal is your starting line.

Ready to start building your own real estate tools?

Explore Opal today and bring your ideas to life with custom AI mini‑apps in minutes.

Zillow unveiled a suite of five powerful tools, aimed at improving home shopper experience and streamlining agent workflows. These include SkyTour, Offer Insights, Rental Costs & Fees Breakdown, Tour Itineraries, and enhancements to BuyAbility (Zillow Home Loans).

Zillow emphasizes:

Zillow’s Summer 2025 feature launch marks a turning point where consumers—and lead generation—are increasingly driven by AI-enhanced tools. While Zillow improves user access to high-tech guidance, savvy agents can differentiate by offering human insight, negotiation power, and local market expertise.

By integrating these Zillow tools into your follow-up strategy, positioning your services alongside their features, and guiding clients beyond raw data, you reinforce your value and stay ahead in the evolving lead generation landscape.

Thanks for reading! Stay tuned for our next edition...

The Real Estate Marketing Update Team @ imFORZA