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Read time: ~10 minutes
Welcome back.
In this edition, you’ll learn how to generate more leads from your existing website visitors, an always-on tool to make you more productive, and what you can learn from Zillow’s recent partnership with Berkshire Hathaway Home Services.
If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.
Or, if you’re caught up, let’s jump right in.
In this, and every, edition you can expect…
One actionable tip that can immediately boost your lead generation
One handy tool that can simplify your tech stack management
One essential news story
…and to get at least 1% better at generating more of the right type of leads.
The Simplest Way To Create and Launch AI Agents
Imagine if ChatGPT and Zapier had a baby. It’d be ridiculously smart… and probably named Lindy.
With Lindy, you can spin up AI agents in minutes to handle all the stuff you’d rather not—like lead qual, cold outreach, web scraping, and other “ugh” tasks. It’s like hiring a whole team that never sleeps, never complains, and never asks for PTO.
Lindy’s agents are ready to take on support tickets, data entry, lead enrichment, scheduling, and more. All so you can get back to the fun part: building your business.
Ready to hand off the busy work? Build your first AI agent today and join thousands of businesses already saving time (and sanity) with automation that actually works.
Stop Losing Leads: Convert Them with Personalized Exit Offers
Every real estate website risks losing leads—and with them, potential buyer or seller opportunities—every time a visitor clicks away.
But what if you could intercept those exits with smarter, more relevant offers?
Enter Exit‑Offer 2.0: personalized exit-intent pop-ups tailored to the exact page the visitor is leaving.
A generic message? That’s B.A.D.
A context-specific, helpful offer? That’s B.E.S.T.
Let’s break down how this works and how you can implement it today.
What Is the “Exit-Offer 2.0” and Why It Beats Vanilla Pop-Ups
Traditional pop-ups are generic and interruptive—“Subscribe now!” or “10% off!” plastered across every page. The “Exit‑Offer 2.0,” on the other hand, dynamically changes based on the page context, offering what visitors actually need:
Page Type | Generic Pop-Up | Exit-Offer 2.0 |
|---|---|---|
Services Page | “Sign up for updates” | “Book a free consultation before you go” |
Pricing Page | “Discount code” | “Download the ROI calculator—calculate your earnings” |
Blog Article | “Join our newsletter” | “Download the full guide as a PDF” |
Personalization like this can lift conversion rates 3 to 5× compared to blanket offers, making context king.
Understanding the Power of Contextual Offers
Exit-intent pop-ups triggered based on user behavior (like cursor movements or rapid scrolling) give you a pivotal moment to re-engage visitors just before they leave. But the magic happens when these pop-ups are relevant to what they were viewing. This shift increases both relevance and trust—leading to far higher conversions.
Luxury real estate platforms that use contextual exit triggers—like “Download your neighborhood report before you leave”—consistently outperform those using broad or generic pop-ups.
Step-by-Step: How to Implement Exit-Offer 2.0 on Your Site
Step 1: Define Strategic Exit Offers Per Page Type
Services Page (e.g., Buyer Consultation):
Exit Offer: “Free strategy call—let’s map your next move.”Pricing Page (e.g., Commission or ROI):
Exit Offer: “Download the ROI calculator—see what you keep.”Blog / Market Update Page:
Exit Offer: “Grab the full home-selling guide as a PDF.”Neighborhood Page / Agent Bio:
Exit Offer: “Get your personalized area report—no charge.”
Step 2: Choose the Right Pop-Up Tool
Platforms like OptinMonster, OptiMonk, and GetSiteControl offer:
URL-based targeting
Exit-intent triggers
Drag-and-drop customization
These tools let you deliver precisely the right offer at the right moment.
Step 3: Craft B.E.S.T. Copy (Benefit-led, Empathetic, Story-Driven, Transformational)
Services Pop-Up:
Headline: “Need clarity before you leave?”
Body: “Book a free 15-min consultation—no pressure, just answers.”
Pricing Page Pop-Up:
Headline: “What’s your home worth?”
Body: “Download our free ROI calculator to estimate your net proceeds today.”
Blog Post Pop-Up:
Headline: “Love this market insight?”
Body: “Get the full guide in PDF—perfect for easy sharing or offline reading.”
Empathy (“Need clarity?”) and transformation (“What’s your home worth?”) are key to relevance and engagement.
Step 4: Design for Simplicity and Speed
One clear headline
Single call-to-action button (“Book Now,” “Download Now”)
Mobile-friendly layout with easy exit options
Minimal distraction, maximum clarity
Step 5: Measure and Optimize
Track performance by page:
Opt-in / click-through rates
Leads resulting from specific offers
A/B test messaging or CTA text for improvement
Final Thoughts — Why Context Wins
Generic pop-ups feel like a blank net: they might catch something, but often fall flat. In contrast, Exit-Offer 2.0 aligns your final message with the visitor's intent. It’s relevant, timely, and helpful—making it far more likely to convert.
✅ Action Step:
Pick one high-exit page (e.g., services or pricing), create a contextual exit offer, and launch it this week. Monitor the uplift. You might find that a small shift in context yields significant gains in lead generation.
Think of this not just as a pop-up, but a last-ditch moment of connection—an opportunity to offer value, spark trust, and turn an exit into a future appointment.
A 24/7 Digital Assistant That Separates You from Real Estate Busywork
Your success hinges not just on closing deals but on maximizing time with clients—not wrestling with repetitive tasks or managing fragmented systems.
But juggling scheduling, lead intake, inquiries, and listing updates across multiple platforms can be overwhelming and inefficient.
This edition’s recommended tool is a no-code, AI-powered assistant builder that automates your day-to-day operations—freeing you to focus on what matters most: clients and closings.
Tool: Lindy – Build AI Agents to Handle Your Admin Tasks
Overview: Lindy empowers you to create, manage, and deploy AI agents (“Lindies”)—your first digital hires—using natural language prompts. These agents can be trained to handle tasks such as scheduling showings, updating CRM entries, parsing listing data, and even client follow-ups—24/7 and without writing a single line of code.
Key Features:
Custom AI Agents via Prompt: Build tailored agents by simply describing what you need—e.g., “qualify new leads,” “schedule property tours,” or “respond to inquiries.”
Extensive Integrations: Connect with 200+ apps—like your CRM, email, calendar, or messaging platforms—and let agents act across systems automatically.
Real Estate–Specific Workflows: Use prebuilt templates like the Real Estate Listing Data Extractor, which pulls key listing details directly from shared URLs into organized summaries.
Property Management Support: Deploy agents that manage leasing calls, intake maintenance requests, extract data from contracts, and book showings—without human oversight.
No-Code Interface: An intuitive, point-and-click setup with conditional triggers lets you launch automations quickly—even for non-technical users.
Benefits for Real Estate Agents
Save It All for the Agent: Automate follow-ups, showings, listing updates, and paperwork handling—Lindy handles the busywork so you don’t have to.
Never Miss a Lead or Message: AI agents respond immediately to inquiries, qualify leads, and deliver next steps—no matter when the inquiry arrives.
Scale Without Headcount: Let Lindy manage operations across listings and clients, so you can expand your pipeline with minimal manual workload.
Personalize While You Sleep: Agents can schedule property updates, send neighborhood insights, or trigger follow-up reminders—all customized and automated.
Operational Consistency: Uniform, efficient processes across your team, reducing errors and boosting responsiveness.
How to Get Started
Sign Up for Lindy: Visit Lindy.ai and create a free account to explore the platform.
Try Real-Estate Templates: Use the Real Estate Listing Data Extractor or Property Management templates to test automations.
Describe Your Task: Write a prompt—like “follow up with new buyer leads on WhatsApp”—and Lindy builds the agent for you.
Connect Your Tools: Link your favorite apps (CRM, calendar, messaging) so agents can act across platforms.
Deploy & Refine: Let the agent run, then adjust triggers or responses to fine-tune performance and effectiveness.
Why Lindy Is a Game-Changer for You
Lindy unlocks the power of AI in your everyday operations—by acting as your digital assistant that works relentlessly around the clock. From lead intake to follow-ups and listing data automation, Lindy helps you reclaim hours of productivity and deliver faster, more consistent service. It’s like having an experienced assistant that never sleeps—so you can close more deals with less effort.
Ready to turn prompts into productivity?
Explore Lindy and let your first AI assistant start handling the groundwork for you.
Zillow & HomeServices of America Partner to Empower Agents with Zillow Showcase
📰 What’s News
Zillow has announced a partnership with HomeServices of America — the parent company of Berkshire Hathaway HomeServices — granting its agents access to Zillow Showcase℠, an AI-powered premium listing experience on Zillow.
This collaboration, initially launched last fall, enhances listing visibility, attracts more buyer attention, and bolsters agents’ ability to win listings in a competitive market.
Showcase amplifies a home’s exposure by tapping into Zillow’s consumer reach … provides our agents with a powerful differentiator to win more listings and deliver even stronger results on behalf of their clients.
Why This Matters for Realtors and Lead Generation
Zillow Showcase delivers measurable enhancements that directly influence lead generation and client attraction:
Higher Sales Prices: Listings showcased on Zillow tend to fetch 2% more, translating to an average of $9,000 more per sale.
Faster Closings: Homes often go pending within 14 days, significantly quicker than standard.
Greater Engagement: Showcase listings generate 81% more page views, 80% more saves, and 90% more shares compared to regular.
More Listings Secured: Agents who use Showcase for most of their listings win 30% more listing appointments than those who don't.
✅ Actionable Strategies for Realtors
If you’re not yet using Zillow Showcase, here’s how you can gain a competitive edge:
Explore Access through Brokerages
If your brokerage is affiliated with HomeServices of America or similar networks, inquire about access to Zillow Showcase or how to participate.
Promote Showcase to Sellers
Highlight the benefits of Showcase in your marketing — higher sale prices, faster results, and increased buyer interest. Use metrics to prove ROI and differentiate yourself in listing presentations.
Track and Optimize Showcase Performance
Use Zillow’s analytics dashboard to monitor views, saves, and shares for Showcase listings. Share these insights with clients to showcase real-time marketing impact and stay top-of-mind.
🌟 Bottom Line
Zillow’s partnership with HomeServices of America offers significant advantages for agents—enhanced visibility, faster sales, and improved conversions. Realtors who access and leverage Zillow Showcase can elevate their marketing game, build stronger seller trust, and stand out in a crowded market.
Let us know if you'd like help crafting your Showcase pitch, outreach materials, or performance-tracking templates!
Thanks for reading! Stay tuned for our next edition...
The Real Estate Marketing Update Team @ imFORZA