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Welcome back.
In this edition, you'll learn how to take control of a new Google Business Profile feature before AI answers questions for you, an AI-powered tool that follows up with your leads for 90 days straight, and what Rocket + Redfin's new "Preferred Pricing" program means for independent agents.
If you're new here, don't worry. We've got you covered. Our previous editions are a treasure trove of tips, tools, and news. Check them out to stay ahead of the game.
Or, if you’re caught up, let’s jump right in.
In this, and every, edition you can expect…
One actionable tip that can immediately boost your lead generation
One handy tool that can simplify your tech stack management
One essential news story
…and to get at least 1% better at generating more of the right type of leads.
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Control Your Google Business Profile's New "People Are Asking" Section Before Google Does It for You
Google has started testing a new feature on Business Profiles called "People are asking." It automatically generates questions based on what users frequently search for about businesses in your category.
For real estate agents, this means questions like:
"Does this agent work with first-time buyers?"
"What areas does this realtor cover?"
"Does this agent help with investment properties?"
The Problem
If you don't answer these questions yourself, Google's AI will generate answers based on whatever information it can find, including your website, reviews, and third-party sources. And those answers might not reflect what you actually want prospects to know.
What You Can Do Right Now
Go to your Google Business Profile and look for the Q&A section (it may appear as "Questions & answers" on your profile)
Add your own questions and answers proactively. You can ask and answer your own questions. This isn't gaming the system. It's providing helpful information to potential clients.
Prioritize these question types:
Service area coverage ("What cities do you serve?")
Buyer/seller specialization ("Do you help sellers with pricing strategy?")
Property type focus ("Do you work with luxury homes?")
Process questions ("What's your availability for showings?")
Monitor weekly. Google may add AI-generated questions based on search patterns. Check your profile regularly and update or add answers as needed.
How This Impacts Your Lead Generation
According to BrightLocal, 92% of local customers use Google to find and vet businesses. The Q&A section appears prominently when someone searches "realtor near me" or your name directly. If a prospect sees their exact question already answered, you've just removed a friction point between them and contacting you.
Your Next Step
Spend 15 minutes this weekend adding 5-7 Q&A pairs to your Google Business Profile. Focus on the questions you actually get from clients. That's what other searchers are wondering too.
Supercharge Your Lead Follow Ups with This AI Voice Tool
Most agents make 1-2 follow-up calls to a new lead before giving up. The data says it takes an average of 7 calls to actually connect with someone.
Enter Ylopo AI Voice, an AI-powered calling system that follows up with your leads for 90 straight days, without you lifting a finger.
How It Works
When a new lead comes in, the AI calls them using a voice that sounds nearly indistinguishable from a human (seriously, it's impressive)
The system makes 14 calls over 90 days, with the heaviest outreach in the first 7 days when leads are hottest
It asks qualifying questions, handles basic objections, and determines if someone has a real real estate need
When it identifies a warm lead, it either live-transfers them to you immediately or schedules a callback
The Numbers
45% answer rate (far higher than most agents achieve manually)
5-8 minutes to connect you with a qualified lead via live transfer
Calls leads 14x over 90 days (vs. the 1-2 times most agents manage)
Who It’s For
Agents or teams generating online leads who struggle with consistent follow-up. It integrates with Follow Up Boss and other CRMs.
What It Costs
After a $250 setup, it's $500/month for up to 10,000 leads. No long-term contract required.
The Catch
You need Follow Up Boss for it to work. If you're already on that CRM, this is worth testing. If you're not, factor in that cost.
Where to learn more: ylopo.com/ylopo-ai-voice
Bottom Line
The agents seeing results with online leads aren't the ones who call faster. They're the ones who call more, and more consistently. If you've got a lead follow-up problem (and most agents do), this might be worth a look.
Rocket + Redfin Is Live: What "Rocket Preferred Pricing" Means for Independent Agents
You probably heard that Rocket Companies acquired Redfin last year. Well, the integration is now fully live, and they've launched their first joint offer: Rocket Preferred Pricing.
Here's the Deal They're Offering
Buyers who use both a Redfin agent AND Rocket Mortgage get one of two perks:
A 1% interest rate reduction for the first year of their loan, OR
A lender credit of 0.75% of the loan amount (up to $6,000)
On a $400,000 loan, that's potentially $4,000 in savings or a meaningful first-year rate drop.
What This Means for You
This is the beginning of what Rocket/Redfin is calling a "fully connected, end-to-end experience." They're betting that bundling search, agent, and lending into one package will be attractive enough to pull buyers away from working with independent agents.
The strategic play here is clear: They're not just competing on service. They're competing on financial incentives that independent agents and small brokerages can't easily match.
How to Respond
Know your value proposition cold. You can't offer a 1% rate buydown, but you can offer expertise, local knowledge, negotiation skills, and attention that a tech-driven brokerage can't replicate. Make sure you're communicating that clearly.
Build your own partnerships. If you have a preferred lender, talk to them about creating a similar referral incentive or client benefit you can promote.
Watch your listing conversations. Redfin is now "Redfin Powered by Rocket." If you're competing against them on listings, understand that sellers may be attracted to the buyer incentives Redfin can offer through this program.
Don't panic. Most buyers still choose their agent based on trust and relationships, not corporate promotions. But you need to be aware this exists and be ready to address it if a client asks.
The Bigger Picture
This is the clearest signal yet that the industry is moving toward consolidation and bundled services. Whether that's good or bad for consumers is debatable. For independent agents, it means differentiating on the things big companies can't replicate: personal service, local expertise, and genuine relationships.
Quick recap:
Control your Google Business Profile's new Q&A section before Google's AI does it for you
If lead follow-up is your weak spot, Ylopo AI Voice might be worth exploring
Rocket + Redfin is live with financial incentives. Know how to compete.
Forward this to an agent who could use these tips.
The Real Estate Marketing Update Team @ imFORZA